Insights and observations
Ideas about SEO, AI search, analytics and audience behavior.
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Audience profiles, like the ones you can enrich with Reddit data, are not enough for your digital marketing strategy. Your strategy depends completely on mapping your audience to conversion channels and intents. In an ideal world, sure, we could put together a list of people, reduce them to a few general archetypes, find them online,…
This guide explains how to set up internal traffic labeling and exclusion in Google Tag Manager (GTM) and GA4 for any website you manage. This setup uses: What this setup does When someone visits a website with a special URL parameter, GTM stores a cookie in their browser. On future visits, GTM reads that cookie…
Inspiration can be hard to come by these days, but you don’t need to make a monumental effort to create impactful content. With a little creativity and strategy, you can produce great content without requiring massive resources. Great content is currency on the internet. It attracts your ideal audience, positions you as an authority, and…
AI is changing how information is distributed. Search engines are answering more questions directly. Website traffic patterns are shifting. Organic visibility is becoming less predictable. For marketers, particularly those working in SEO, these changes can feel disruptive. But AI is not fundamentally changing the goal of marketing. The goal is still to create enough awareness,…
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Search intent, content architecture and sustainable organic growth.
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Visibility, citations and meaningful measurement beyond clicks.
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Signals, attribution and reporting that explain real behavior.
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Customer journeys grounded in intent, channels and evidence.
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