SEO · AEO · Analytics

Build marketing around how people search.

I connect audience insights, search data, content strategy and business outcomes into systems that create visible success.

+32%organic traffic growth
700+applications generated
100+earned links

Start with the goal

What needs to change?

No sales pitch. No false promises. Just simple data-backed insights to help your business.

More selected work

Systems designed for real world outcomes.

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Geoffrey Archer standing in a forest

Behind the work

Search was never about keywords.

Digital marketing is always changing, but one fundamental truth remains the same. Search is about the people behind every query.

Read my story

From the field notes

Ideas for a changing search landscape.

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Bring me the complicated version

You do not need to diagnose the issue before reaching out.

We can start with what you are seeing, define what success should mean and identify the smallest useful first project.

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