Category: SEO
-
Beyond Funnels: How to See What Visitors Actually Did Before Converting
Marketers love a good journey. Customer journeys, re-engagement, onboarding, and purchase journeys! We love it all! Unfortunately, most of these journeys are nothing more than buzzwords unless they’re put into action. I mean, we get bits and pieces. We know people land on this webpage and convert. We know that they came from this traffic…
-
How to Accomplish Audience Research and Drive Success in the Age of AI
Audience profiles, like the ones you can enrich with Reddit data, are not enough for your digital marketing strategy. Your strategy depends completely on mapping your audience to conversion channels and intents. In an ideal world, sure, we could put together a list of people, reduce them to a few general archetypes, find them online,…
-
Event-Scoped Custom Dimensions in GA4: A Practical Guide for Marketers
Google Analytics 4 can tell you that someone clicked a button, submitted a form or watched a video. But marketers usually need to know more than what happened. They also need to know: That additional context is where event-scoped custom dimensions become valuable. Event-scoped custom dimensions allow marketers to turn the extra information attached to…
-
Why Write Specifically for Your Audience
here are countless examples of unimpressive writing on the internet but let’s add one more. If you’ve never had the pleasure of encountering an e-mail like this, please be thankful. The first message is clearly missing the important points. Maybe it was because of haste or stress, but either way information was lost in translation.…