Full-stack digital marketing

What needs improvement?

We’ll start by getting to understand your business. What are the outcomes you want? How are you currently measuring success? What does your current marketing stack look like?

Tell me what is working and not working

What may be happening

Your site is not visible for high-value searches
Content does not match audience intent
Paid and organic campaigns are not working together
Competitors are earning the attention and citations

Search strategy

Technical SEO, keyword research, competitor analysis, site architecture and on-page optimization.

SEO content systems

Topic clusters, content briefs, blog packages, content refreshes and internal linking.

AEO and AI search

AI visibility baselines, prompt tracking, citation analysis and answer-ready content.

Paid acquisition

Google Ads, Microsoft Ads, LinkedIn or Meta campaign setup, tracking and optimization.

Digital PR

Original research, data-led stories, outreach strategy and link-earning campaigns.

Marketplace visibility

Review of search visibility across Amazon, Walmart and other relevant platforms.

Questions we can answer

What triggers the need for your product or service?
Where does your audience look for answers?
What language, questions and objections recur?
Which intents are most closely connected to conversion?

Audience research

First-party analytics, CRM data, Reddit, SparkToro, social data and customer research.

Search behavior

SERP research, query analysis, intent classification and competitor content gaps.

Customer journeys

Need states, discovery paths, evaluation behavior, barriers and conversion moments.

Audience segments

Evidence-based groups organized around behavior and intent rather than fictional personas.

Messaging guidance

Recurring language, pain points, desired outcomes, objections and channel preferences.

Activation roadmap

A practical map connecting audience findings to content, campaigns and measurement.

What may be missing

Conversions and meaningful engagement are not defined
Campaign naming and attribution are inconsistent
Reports show activity without business context
Important historical data is not being retained

Measurement strategy

KPI frameworks, event taxonomies and clear definitions for success.

GA4 + GTM

Setup, repair, custom events, conversions, engagement tiers and implementation QA.

Search Console

Configuration, query reporting, page analysis and long-term data preservation.

Dashboards

Looker Studio or platform reporting organized around decisions and outcomes.

Attribution + ROI

Channel contribution, assisted conversion analysis and performance benchmarks.

Automated reporting

Repeatable analysis, period comparisons, signals, charts and executive briefs.

What may be getting in the way

Visitors cannot quickly understand the offer
Pages do not match the intent that brought people in
Forms and calls to action introduce unnecessary friction
The analytics cannot show where people disengage

CRO + UX audit

Page hierarchy, user pathways, trust signals, forms and conversion barriers.

Landing pages

Search-aligned content, structure, calls to action and campaign measurement.

Website development

Planning, wireframes, WordPress implementation and launch support.

Content architecture

Sitemaps, navigation, page purpose, internal linking and scalable templates.

Conversion tracking

Forms, buttons, videos, downloads and meaningful engagement behavior.

Testing roadmap

Prioritized hypotheses tied to a clear measurement plan.

What needs protection

High-performing pages, links and search visibility
URLs, metadata, structured data and internal links
Analytics, conversion tracking and campaign attribution
The ability to identify and correct post-launch problems

Pre-launch benchmark

Organic performance, rankings, priority pages, conversions and technical health.

Redirect planning

URL inventory, page mapping, redirect rules and lost-page prevention.

Staging review

Crawls, metadata, canonicals, sitemaps, robots directives and structured data.

Analytics continuity

GA4, GTM, forms, conversions, consent and campaign tracking validation.

Launch-day QA

Redirect testing, crawl checks, indexation signals and critical-path review.

Post-launch monitoring

Traffic, rankings, errors and conversion comparisons during the recovery period.

What the audit examines

Whether your brand appears for important customer questions
How competitors are represented across the same prompts
Which websites, pages and sources AI platforms cite
Whether your content and technical setup support AI discovery

Visibility baseline

Establish how frequently and prominently your brand appears across a defined set of commercially relevant prompts.

Competitor comparison

Compare brand mentions, positioning, recommendations and citation patterns against key competitors.

Citation analysis

Identify the domains and individual pages influencing AI-generated answers within your priority topics.

Content readiness

Evaluate topical coverage, answer clarity, entity signals, original evidence and opportunities to strengthen existing content.

Technical accessibility

Review indexing, structured data, crawler directives and potential server or CDN restrictions affecting AI systems.

Measurement plan

Define prompt tracking, AI referral traffic, assisted conversions and a repeatable reporting cadence.

Not sure where to begin?

You do not need to diagnose the problem before reaching out.

We can start with what you are seeing, identify the likely constraint and define the smallest useful first project.

Start a conversation