Category: audience research
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AI Is Changing Search, Not Marketing: Why Brand Intent Matters More Than Ever
AI is changing how information is distributed. Search engines are answering more questions directly. Website traffic patterns are shifting. Organic visibility is becoming less predictable. For marketers, particularly those working in SEO, these changes can feel disruptive. But AI is not fundamentally changing the goal of marketing. The goal is still to create enough awareness,…
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18 Factors That Influence Consumer Behavior
Somewhere in the world, a copywriter is agonizing at their desk as their deadline approaches. IT’S URGENT, and they need copy for a series of A/B tests. That shouldn’t be too difficult, right? All they need is near-perfection with an explanation when they present everything. The best part is that their boss wants multiple options.…
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Simple Neuroscientific Secrets to Attracting an Audience’s Attention and Being Remembered
The mind is a mystery, but that doesn’t mean as marketers we should be in the dark. After all, a hallmark of our success is the impact of our work and the attention it grabs. Unfortunately, old-school wisdom about marketing is just that. Although I appreciate our predecessors’ work in the artform of advertising as…