Selected work · 2022—Present

Work built around outcomes

SEO, analytics and marketing systems designed to connect our efforts to ROI, audience growth, and reach.

Featured project

National advocacy website · Search data infrastructure · 2026

Preserving Search History

I designed and began implementing a BigQuery workflow to preserve Search Console data, supporting long-term analysis and reduce dependence on a limited reporting window.

5 YearsPlanned data preservation

Project index

More selected work

A mix of growth, search strategy, measurement and technical implementation.

National advocacy website · SEO research and content strategy · 2026

Mapping a Complex Search Landscape Around Advanced Recycling

SERP research · Intent mapping · Content gaps

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Higher education institution · Website relaunch analytics · 2026

Separating Relaunch Effects From Channel Performance

GA4 · Conversion analysis · Relaunch QA

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National advocacy website · Technical SEO and content architecture · 2026

Untangling Competing Content After a Site Relaunch

Technical SEO · Search data · Architecture

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Independent development project · Analytics automation · 2025

Turning Recurring Analytics Work Into a Repeatable System

Python · GA4 API · Reporting automation

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National advocacy website · Search and content strategy · 2025–2026

Connecting Search Demand To a Clearer Content System

Query clustering · Intent · Content mapping

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National advocacy website · Analytics and measurement design · 2024

Measuring Engagement Beyond the Pageview

GA4 · GTM · Signal design

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MedicareFAQ.com · Digital PR and link earning · 2023

Earning Attention for Health Information Through Useful Research

Research · Outreach · Digital PR

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MedicareFAQ · Medicare Scholarship · 2022

Creating and Marketing a Valuable Scholarship Programs

Web · Outreach · Operations

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On Q Financial · SEO content and outreach · 2019

Turning Useful Mortgage Content Into Earned Authority

Content · Prospecting · Outreach

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