Category: seo strategy
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Event-Scoped Custom Dimensions in GA4: A Practical Guide for Marketers
Google Analytics 4 can tell you that someone clicked a button, submitted a form or watched a video. But marketers usually need to know more than what happened. They also need to know: That additional context is where event-scoped custom dimensions become valuable. Event-scoped custom dimensions allow marketers to turn the extra information attached to…
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Why Website Migrations Fail: The Ugly Truth About Domain Switching
Website migrations are not easy. Especially if you are changing your domain name, i.e., moving from domaina.com to domainb.com. They require a full mapping of your website, updates to your Search Console account, robots.txt file, sitemap, canonicals, DNS, internal links, and submission of the new site to a range of directories. All that work, though,…
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35+ Marketing Campaign Ideas to Ignite Your Content Strategy
Inspiration can be hard to come by these days, but you don’t need to make a monumental effort to create impactful content. With a little creativity and strategy, you can produce great content without requiring massive resources. Great content is currency on the internet. It attracts your ideal audience, positions you as an authority, and…
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Best and Worst Link Building Ideas in 2024
Link building is a controversial subject. For some SEOs, it was never a concern. For others, it’s the answer to everything. For me, the truth lies somewhere in between because I’ve seen firsthand the impact of both spammy and authoritative links. For example, when I helped my real estate client land a placement in Housing…
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Three Takeaways from Google’s March Algorithm Update
Major changes to Google’s algorithm will impact up to 40% of sites, and many will never recover. So, how can you avoid the fate of billions on the second page of Google search results? Unfortunately, not all the answers are in Google’s documentation. Winning the next era of SEO means that we need to follow…
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Five Ideas Guaranteed to Improve Your Writing
There is no doubt that content and literature have incredible power. Reading can take us across the universe and cause our imaginations to sizzle. It can capture our attention and take us from a hidden underwater cave to a trailer park on the other side of the world. Not to mention that for most of…