Category: field notes
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GA4 Internal Traffic Exclusion Setup Guide
This guide explains how to set up internal traffic labeling and exclusion in Google Tag Manager (GTM) and GA4 for any website you manage. This setup uses: What this setup does When someone visits a website with a special URL parameter, GTM stores a cookie in their browser. On future visits, GTM reads that cookie…
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What High School Teachers Think About Novice Writing
The journey started with some realizations. The first one was all writers must hate themselves. Why else would someone want to pursue a career where they’re constantly critiqued? The second realization was that I didn’t like my writing, but who could blame me? A writer’s life is challenging. The craft requires years of practice, and…
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Is Google Good? A Survey of Professionals in Marketing and Sales
“Don’t Be Evil” were the words inscribed in Google’s history as the inexperienced company rose to significance in 1998. They became words almost forgotten by time, though, when the company merged into Alphabet INC, and leadership rewrote the motto to “Do the Right Thing.” Of course, organizations evolve, but I wanted to put Google to the test…