Application experience
Built the scholarship landing page and Gravity Forms application.
MedicareFAQ · Medicare Scholarship · 2022
Creating and Marketing a ValuableScholarship Programs
I built the application page, developed a targeted outreach program and managed the scholarship through recipient selection.
01 · The challenge
Making a valuable opportunity visible to the right students.
3
previous applications
The scholarship had previously generated approximately three applications. The program needed more than a rebuilt page: it needed a clear application experience, relevant distribution and a process that could carry it through recipient selection.
The audience was deliberately narrow—students pursuing healthcare-related fields—so targeted placement mattered more than broad promotion.
02 · Scope
What I built and managed
Targeted distribution
Created an outreach list spanning scholarship forums, directories and high-profile schools.
Program operations
Managed submissions, reviewed applications and handled recipient-selection logistics.
03 · Campaign process
One connected system, from launch to selection.
Build the application
Create the landing page and configure the submission process.
Map relevant distribution
Research where healthcare students already looked for scholarships.
Conduct outreach
Contact directories, forums and schools with a relevant opportunity.
04 · Results
A small program found a substantially larger audience.
~3,000
landing page visitors
~700
applications submitted
23%
estimated application rate
Figures are approximate and based on historical campaign recollection. Original analytics and outreach records are no longer retained.
05 · Reflection
What made it work
The campaign paired a usable application experience with targeted distribution and the operational follow-through required to complete the program. No single tactic tells the whole story.