Publisher research
Identified journalists, publications and resource pages aligned with each topic.
MedicareFAQ.com · Digital PR and link earning · 2023
Earning Attention for Health InformationThrough Useful Research
I helped develop and promote useful health and Medicare resources, connecting original information with journalists and publishers looking for credible sources.
01 · The challenge
Useful health information still needs a reason to be discovered.
Quality backlinks
Health and Medicare publishers compete in a crowded information environment. Earning attention required resources that could support a real editorial need, followed by relevant outreach rather than indiscriminate pitching.
The work needed to balance search value, public usefulness and the standards expected by established publishers.
02 · Scope
Research, positioning and outreach
Campaign positioning
Connected each resource to a clear editorial reason for coverage or citation.
Relationship-based outreach
Conducted targeted outreach and follow-up while tracking responses and placements.
03 · Campaign process
Build something useful, then find the people who can use it.
Identify the editorial opportunity
Evaluate topics where original information could add genuine value.
Research relevant contacts
Build focused media and publisher lists around subject relevance.
Develop the pitch
Explain the usefulness of the resource without overstating its significance.
Track earned coverage
Monitor responses, links and editorial placements.
04 · Results
Useful resources earned credible third-party attention.
50+
Natural links earned
NBC
Recognizable earned placement
GoodRx + McKnight’s
Additional named placements
Named placements are publicly verifiable. Confirm the final link total and campaign dates before publication.
05 · Reflection
Relevance did more work than volume.
The strongest outreach connected a useful resource with a publisher that already had a reason to care about it. That principle remains central to how I approach digital PR.