Search-focused content
Researched and wrote mortgage and homebuying content around real audience questions.
On Q Financial · SEO content and outreach · 2019
Turning Useful Mortgage ContentInto Earned Authority
I researched and wrote search-focused mortgage content, built targeted prospect lists and conducted outreach designed to earn relevant links and visibility.
01 · The challenge
Building authority in a highly competitive financial search market.
Mortgage content competes against national lenders, financial publishers and government resources. New content needed both search relevance and credible third-party signals to earn visibility.
The work combined sustained content production with manual prospecting and outreach rather than relying on a single campaign.
02 · Scope
Content and outreach at sustained scale
Prospect development
Built and qualified outreach lists across relevant publishers and websites.
Campaign execution
Developed pitches, contacted prospects and tracked earned links.
03 · Campaign process
A repeatable system for producing and promoting useful content.
Research demand
Identify audience questions and relevant search opportunities.
Create the resource
Develop content that answered the topic clearly and accurately.
Find relevant publishers
Build lists based on topical and audience alignment.
Conduct and refine outreach
Pitch, follow up and adjust targeting based on response quality.
04 · Results
Sustained outreach contributed to a growing organic presence.
1,000+
Contacts pitched
100+
Links earned
+32%
Organic growth during the period
The organic growth occurred during the period of this work. It should not be presented as solely caused by outreach or any single tactic.
05 · Reflection
Scale only works when relevance survives.
The project taught me how to build repeatable outreach systems without losing sight of topical fit, editorial value and the quality of the destination content.