Author: Geoffrey Archer
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Three Takeaways from Google’s March Algorithm Update
Major changes to Google’s algorithm will impact up to 40% of sites, and many will never recover. So, how can you avoid the fate of billions on the second page of Google search results? Unfortunately, not all the answers are in Google’s documentation. Winning the next era of SEO means that we need to follow…
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What High School Teachers Think About Novice Writing
The journey started with some realizations. The first one was all writers must hate themselves. Why else would someone want to pursue a career where they’re constantly critiqued? The second realization was that I didn’t like my writing, but who could blame me? A writer’s life is challenging. The craft requires years of practice, and…
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Is Google Good? A Survey of Professionals in Marketing and Sales
“Don’t Be Evil” were the words inscribed in Google’s history as the inexperienced company rose to significance in 1998. They became words almost forgotten by time, though, when the company merged into Alphabet INC, and leadership rewrote the motto to “Do the Right Thing.” Of course, organizations evolve, but I wanted to put Google to the test…
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Five Ideas Guaranteed to Improve Your Writing
There is no doubt that content and literature have incredible power. Reading can take us across the universe and cause our imaginations to sizzle. It can capture our attention and take us from a hidden underwater cave to a trailer park on the other side of the world. Not to mention that for most of…
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2024 Predictions for Small Businesses to Overcome the Decline of Search
If you’re someone who follows SEO trends intimately, you’re already aware that 2023 could only be described as unnerving. From SERP ranking volatility to the existential threat of AI, it was a turbulent year. Meanwhile, SEO jobs might be on the rise, but we’re seeing a general decrease in job opportunities across the U.S. All…
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18 Factors That Influence Consumer Behavior
Somewhere in the world, a copywriter is agonizing at their desk as their deadline approaches. IT’S URGENT, and they need copy for a series of A/B tests. That shouldn’t be too difficult, right? All they need is near-perfection with an explanation when they present everything. The best part is that their boss wants multiple options.…
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Simple Neuroscientific Secrets to Attracting an Audience’s Attention and Being Remembered
The mind is a mystery, but that doesn’t mean as marketers we should be in the dark. After all, a hallmark of our success is the impact of our work and the attention it grabs. Unfortunately, old-school wisdom about marketing is just that. Although I appreciate our predecessors’ work in the artform of advertising as…
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10 Exercises to Boost Your Creativity
Creativity is difficult to understand because the idea is subjective. Most of the research you find about innovation and creativity is qualitative. As a data analyst this makes me wary, but as a content marketer this makes me infinitely more interested because qualitative research is essentially stories. These narratives are about people’s experiences with creativity,…
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How to Create Compelling Characters
From the moment you begin reading a book to the second you’ve finished; you want to be invested in the outcome. A story triumphs by capturing your attention. To start leveling up your character development it helps to think about the characters you remember. Think back on their personality traits and their storylines. What made…
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Why Write Specifically for Your Audience
here are countless examples of unimpressive writing on the internet but let’s add one more. If you’ve never had the pleasure of encountering an e-mail like this, please be thankful. The first message is clearly missing the important points. Maybe it was because of haste or stress, but either way information was lost in translation.…