Tag: field-notes
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35+ Marketing Campaign Ideas to Ignite Your Content Strategy
Inspiration can be hard to come by these days, but you don’t need to make a monumental effort to create impactful content. With a little creativity and strategy, you can produce great content without requiring massive resources. Great content is currency on the internet. It attracts your ideal audience, positions you as an authority, and…
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Why CPC, CPM, and Smart Bidding Confuse Everyone
Is it right to blame all our woes on Google? Not necessarily. I don’t think it’s Google’s fault I burned myself on a pan this morning. But I do think it’s Google’s fault that I spent years being deeply confused about CPC vs CPM, Smart Bidding, conversion optimization, bid caps, automated delivery strategies, and whatever…