How Effective is Your Marketing Strategy? - Geoffrey Archer

Step 1

How much effort do you put into your marketing program? 50%

Step 2

How often do you publish original content on your site?

Step 3

Do you have a content strategy for each of your marketing channels (website, social, email)

Step 4

How often do you publish original content on your social media channels?

Step 5

Does your company have a unique value proposition?

Step 6

Does your business automate reporting on key performance metrics?

Step 7

How often does your business publish press releases?

Step 8

Does your business track customer retention and LTV?

Step 9

How often do you create content for the purposes of Digital PR?

Step 10

Do you publish video ads?

Step 11

How often do you distribute your company’s newsletter?

Step 12

Do you publish Google Ads?

Step 13

Do you utilize lead magnets?

Step 14

Do you have a Google Business Listing?

Step 15

Does your google listing have images?

Step 16

Do you utilize Google posts?

Step 17

Do you know your business’s net promoter score?

Step 18

Does your business have a brand guidelines?

Step 19

Do you use a project management system?

Step 20

Do you have a profile of your primary and tertiary audiences?

Step 21

Does your site rank on Google?

Step 22

Is your social media automated through a publishing platform like Sprout Social?

You’re Almost Finished

Thanks for coming this far, are you ready to find out the results for your marketing program?