Author: Geoffrey Archer
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GA4 Internal Traffic Exclusion Setup Guide
This guide explains how to set up internal traffic labeling and exclusion in Google Tag Manager (GTM) and GA4 for any website you manage. This setup uses: What this setup does When someone visits a website with a special URL parameter, GTM stores a cookie in their browser. On future visits, GTM reads that cookie…
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35+ Marketing Campaign Ideas to Ignite Your Content Strategy
Inspiration can be hard to come by these days, but you don’t need to make a monumental effort to create impactful content. With a little creativity and strategy, you can produce great content without requiring massive resources. Great content is currency on the internet. It attracts your ideal audience, positions you as an authority, and…
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AI Is Changing Search, Not Marketing: Why Brand Intent Matters More Than Ever
AI is changing how information is distributed. Search engines are answering more questions directly. Website traffic patterns are shifting. Organic visibility is becoming less predictable. For marketers, particularly those working in SEO, these changes can feel disruptive. But AI is not fundamentally changing the goal of marketing. The goal is still to create enough awareness,…
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How I Trained My AI to Actually Think Like an Analyst
I got curious about how my own brain works. Not in a philosophical way, in a practical one. I wanted to understand what was actually happening when I dug into a client report and started pulling on threads. What moves was I making? In what order? And could I teach an AI to do the…
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Why CPC, CPM, and Smart Bidding Confuse Everyone
Is it right to blame all our woes on Google? Not necessarily. I don’t think it’s Google’s fault I burned myself on a pan this morning. But I do think it’s Google’s fault that I spent years being deeply confused about CPC vs CPM, Smart Bidding, conversion optimization, bid caps, automated delivery strategies, and whatever…
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Best and Worst Link Building Ideas in 2024
Link building is a controversial subject. For some SEOs, it was never a concern. For others, it’s the answer to everything. For me, the truth lies somewhere in between because I’ve seen firsthand the impact of both spammy and authoritative links. For example, when I helped my real estate client land a placement in Housing…
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Three Takeaways from Google’s March Algorithm Update
Major changes to Google’s algorithm will impact up to 40% of sites, and many will never recover. So, how can you avoid the fate of billions on the second page of Google search results? Unfortunately, not all the answers are in Google’s documentation. Winning the next era of SEO means that we need to follow…
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What High School Teachers Think About Novice Writing
The journey started with some realizations. The first one was all writers must hate themselves. Why else would someone want to pursue a career where they’re constantly critiqued? The second realization was that I didn’t like my writing, but who could blame me? A writer’s life is challenging. The craft requires years of practice, and…
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Is Google Good? A Survey of Professionals in Marketing and Sales
“Don’t Be Evil” were the words inscribed in Google’s history as the inexperienced company rose to significance in 1998. They became words almost forgotten by time, though, when the company merged into Alphabet INC, and leadership rewrote the motto to “Do the Right Thing.” Of course, organizations evolve, but I wanted to put Google to the test…
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Five Ideas Guaranteed to Improve Your Writing
There is no doubt that content and literature have incredible power. Reading can take us across the universe and cause our imaginations to sizzle. It can capture our attention and take us from a hidden underwater cave to a trailer park on the other side of the world. Not to mention that for most of…