Table of Contents

• Deployed a Website Redesign
• Content Strategy
• Digital PR Campaign
• Press Release Distribution
• Technical SEO Updates
• Comprehensive SEO Analysis
• Looker Studio Reporting
• Competitor Analysis
• Tracking Outreach Efforts
• Building Brand Guidelines

We noticed a slow decline in organic traffic and realized that our core product pages weren’t ranking for the intended keywords. Since the website was developed on an old theme, we also decided that updating the entire front and back end of the site would give us the opportunity to revamp our keyword strategy and improve our site architecture and speed.

Our client was expanding into US territories and wanted to launch a brand-new site. We conducted some initial audits, and while the site had a strong technical structure, we needed content to start building out content clusters. We settled on a series of content topics that were published on the site with the goal of increasing traffic.

Medicare insurance is a niche that giants like Aetna, Medicare.gov, and United Healthcare dominate. Our site was having some difficulty gaining authority, so we decided to launch a series of digital PR campaigns, and we started with an original research piece analyzing the effect of the holidays on senior’s mental health.

Our client realized the power of brand awareness early on, so it was always a central focus for our marketing team. Because we saw some traction with press wires, we decided to develop a dedicated section of our website and start publishing press releases on a weekly basis.

The first issue I noticed for one of my clients was the fact that their site wasn’t ranking on Google, and it was because they hadn’t properly set up their Google Search Console account. They hadn’t created a sitemap or submitted it to Google, so while they had incredible backlinks, their site needed some TLC.

A local business approached us with concerns about their declining online visibility and reduced foot traffic. Since we love SEO, we initiated a thorough SEO analysis, examining on-page elements, backlink profiles, and local citations. Our findings revealed outdated meta tags, inconsistent NAP (Name, Address, Phone Number) information across directories, and a lack of localized content. By implementing targeted keyword optimization, updating business listings, and creating locally focused blog posts, we enhanced their search engine rankings, leading to an increase in organic traffic and a notable boost in in-store customers.

To streamline our client’s reporting process, we developed an automated dashboard using Looker Studio. By integrating data sources such as Google Analytics, Google Ads, and social media metrics, we created a centralized platform that provided real-time insights into website performance. This automation reduced manual reporting efforts and enabled the client to make data-driven decisions.

A physiotherapy clinic sought to understand why competitors were outranking them in local searches. We conducted a comprehensive competitor analysis, assessing factors such as keyword usage, backlink quality, service offerings, and customer reviews. Our analysis revealed gaps in the clinic’s online presence, including fewer patient testimonials and limited engagement on local platforms. By addressing these areas, the clinic improved its local search rankings and attracted more clients.

To measure the effectiveness of our link-building campaigns, we developed a comprehensive reporting system. This system tracked outreach emails, response rates, acquired backlinks, and their respective domain authorities. The insights gained allowed us to refine our outreach strategies, resulting in an increase in successful link acquisitions and improved search engine rankings for our clients.

A non profit organization aimed to establish a consistent and recognizable brand identity. We collaborated with their team to design comprehensive brand guidelines encompassing logo usage, color palettes, typography, imagery, and tone of voice. These guidelines ensured uniformity across all marketing materials and communications, strengthening the organization’s brand presence and aiding in donor engagement.